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Executive Team

The people you see here own and lead Real Floors Inc. We have years of experience working on all types of projects for multifamily complexes throughout North America. We believe in building partnerships with our general contractors, not low-balling bids to win business. We pride ourselves on meeting commitments, solving problems, and staying plugged in to what’s happening on every job.

Adam Brookner

CEO

After growing up in the industry, Adam officially joined the Real Floors family in 2006 as the Director of Business Development and promptly began learning the ins and outs of the business. In 2008, Adam earned an MBA from Emory’s Goizueta School of Business and became the company’s Executive Vice President with the charge of growing the organization’s footprint beyond Atlanta. Thanks to successful openings in Charlotte, Greenville, and Orlando, Adam took on the roles of President in 2014 and CEO in 2017. A firm believer in the power of Core Values and treating people fairly, Adam is laser-focused on achieving the company’s vision of becoming the most trusted and relied-upon flooring provider in the country.

abrookner@realfloors.com

Matt Gilbreth

President

Matt started his flooring career early and grew up working in his parents floor covering store in Lubbock, Texas. In 1996, Matt graduated from Texas Tech University with a degree in business management. That same year, he accepted a position at Arbor Contract Carpet as the Dallas/ Ft Worth area New Construction Project Manager. Over the next 15 years, he worked his way up through the management ranks. In 2011, he was promoted to President, and in 2019, he purchased Arbor from the original owner. After 26 years at Arbor, he is thrilled to be part of the Real Floors family as President. His greatest accomplishment is his family without a doubt.

matt.gilbreth@arbor.us 303-478-4805

Jack Weissman

CFO

Jack has been the CFO of Real Floors since 1994 and is universally recognized due to his longtime involvement in the Atlanta and Mid-Georgia Apartment Associations, where he has served on their BOD and received various awards. Jack also serves on the BOD of the Georgia Apartment Industry Education Foundation, where he and his wife Ellen helped establish and run their annual Peggy Waskom Super Bowl fundraiser. He also collects industry birthdays and enjoys sending birthday wishes to his extensive list every day. Prior to joining Real Floors, Jack worked 9 years on the owner/manager side, primarily with The Sterling Group, which developed and managed apartment communities in several states. He has an accounting degree from the University of Florida (Go Gators!) and received his CPA while working with Price Waterhouse in Tampa, where he was born and raised. Jack enjoys spending his free time working out and traveling (mostly to Disney) with his wife Ellen. He also has 2 sons, Scott and David, along with a stepson, Tyler, and a stepdaughter, Teryl.

jweissman@realfloors.com

Lyn Jacobs

Chief Customer Officer

In 1976, Lyn’s father started one of the first apartment-focused flooring businesses in Dallas, where Lyn spent his summers as a child making forts constructed of boxes of tile and rolls of carpet pad. After starting his flooring career as a warehouse associate in 1987, Lyn moved to an Account Executive role in 1991, eventually relocating to Denver in 2001 as the Regional Sales Manager for Arbor Carpet. In 2019, he became partner and Executive Vice President and in 2022 was part of the nation’s largest multifamily flooring merger of Arbor Contract Carpet and Real Floors, where he was named Chief Customer Officer and Partner.

Lyn enjoys partnering with his colleagues and clients to educate and advise on flooring solutions for the specific needs of the resident and the objectives of management and ownership. Long-standing relationships based on trust and friendship are the foundation of his business. His greatest achievement in his work-life is having the ability to say his colleagues and clients are his best friends.

As a proud husband and father of four children, Lyn enjoys spending time with his family, fishing, camping, skiing, hiking, attending concerts and traveling.

lyn.jacobs@arbor.us 720-480-8725

Scott Weirson

CEO of Commercial

An Atlanta native, Scott developed various skills in construction while working in electrical, framing, grading and commercial roofing. He constructed cable lines along many southeastern roads and highways. He took pride in installing hardwood flooring: “New flooring creates an immediate visual impact to that space; it’s gratifying to be a part of the transformation.”

With academic and tennis scholarships, Scott earned his BA at Piedmont College in Demorest, GA, achieving various honors along the way. After living near Athens for 15 years, Scott moved to West Cobb to be near the Real Floors Commercial Headquarters in Kennesaw, GA.

Scott cherishes his family. He and his wife, Deb, are the proud parents of three children. His guiding principle in business and in life: “Be a positive force. As far as we know you get only one life, make it count! Give of yourself, your time, your money…impact someone’s life in a positive way. Above all, be a Giver.

swierson@rfcommercial.com 404-867-5312

Jim Chapman

COO of Commercial

A native Hoosier, James (Jim) Chapman moved to the Southeast in 2001 after earning a Master of Science in Information & Communication Sciences at Ball State University in Muncie, IN. After working in Telecommunications and, subsequently, as a Business Analyst for EarthLink, Jim decided in 2005 to parlay his skills into the commercial flooring industry as a Project Manager wherein he served the Multi-family and Military Housing construction sectors for the proceeding eleven years.

Jim joined Real Floors Commercial in July of 2017 as Executive Vice President where he is helping to lead a talented group of industry professionals. He possesses a passion for developing organizational and system efficiencies that allow his team to serve its clients’ ever-changing needs and insure the delivery of unsurpassed customer satisfaction.

Outside the office, Jim enjoys hiking, boating, exercising, reading and pursuing his life-long passion for learning. Jim, his wife, Rachel, and their son live in northwest Atlanta (Vinings).

jchapman@rfcommercial.com 678-361-0992

Shirley Benjamin

Vice President

Shirley joined Real Floors in 2010 after a 30 year career in the title and escrow industry, where she ascended to the position of VP of Escrow over 17 branches. As Controller, her primary focus at Real Floors is the cash flow; however, she is also involved in event planning, renovation, staffing, and basically anything else needing attention.

She is thrilled to be able to get to do what she loves every day – assist the “team”. When she isn’t creating reports, she’s passionate about her family and pets. Originally from Indiana, Shirley spent most of her professional life in Arizona and studied Elementary Education at Capital University in Columbus, Ohio.

sbenjamin@realfloors.com

Tom Cunningham

Executive Vice President

Tom has been an important part of Real Floors for more than 20 years. He began as an Account Executive and was in the field for almost 10 years. During this time, he learned the nuances of the multifamily flooring industry. In 2005, he was promoted to Sales Manager and was eventually promoted to his current position of Executive Vice President of Sales. Tom plays a vital role in managing our dynamic sales force. In his free time, he enjoys spending time with his family and playing golf and tennis.

tcunningham@realfloors.com

Mike Palmer

Executive Vice President

On the heels of a career in the automotive industry, Mike joined Real Floors as the General Manager of the Birmingham location in 2005. As the company grew, he was promoted to Regional Vice President in 2011. In 2017, he added branches in Mid-Georgia. Thanks to his keen insight and track record of success, Mike became Executive Vice President in 2019 where he became responsible for Florida in addition to Atlanta, Alabama, and Mid- Georgia. After the merger of Real Floors and Arbor Contract Carpets in 2022, Mike has also added Texas to his territory.

mpalmer@realfloors.com

Bryan Taylor

Executive Vice President of Operations

Luis Ramirez

Executive Vice President

Originally from Puerto Rico where I was once a minor league pro baseball player, my business career has taken my family from Florida to Pennsylvania to St. Louis to mainland China then back to Florida to New Jersey and now my wife and I are excited to call Denver home. With over 25 years of global experience leading change in technology organizations, I am a hands on, people-centric executive with a strong financial and business acumen. My past has included successfully creating and delivering value through continuous improvement and people engagement. My approach is data driven with the organization’s strategic goals front and center while understanding the details of day to day execution.

Specialties: Strong engineering and supply chain background; Excellent problem solving skills; A lean thinker that can quickly identify waste in any process; Proven track record of managing change in a global / multicultural environments engaging and motivating people.

luis.ramirez@arbor.us

Brian Newbegin

Senior Vice President of Accounting and Finance

I grew up in Maine. I worked for Coopers & Lybrand (now PWC) right out of college and received my CPA in 1995.

brian.newbegin@arbor.us ‭‭720-470-0427

Operations Team

Susan Graham

Vice President of Operations

About Susan: Baseball, learning how to play golf, dogs, and the beach

I was born and raised in Wilmington, DE, but moved south and received my Bachelors degree from Meredith College in Raleigh, NC. After 5 years in retail management, and 2 years living in Germany, I relocated to Colorado and I began working in the multifamily industry. I have been engrossed ever since! I spent my first 10 years on the property management side of the industry and have been on the supplier side since 2003. I thrive on learning, details, sharing knowledge, and understanding processes. I am a dog person, with a soft spot for bulldogs. I love being outside and at home by the ocean. Learning how to play golf is a hobby, but baseball is my first true love!

susan.graham@arbor.us 720-217-8912

Tammy Daugherty

Vice President of Operations

Tammy started her career with Real Floors as a Customer Service Representative in 1993 and quickly began to take on more responsibility. Due to her tenacity and thorough knowledge of the system, Tammy moved up to Purchasing and then established herself as the Assistant to the President. In this role, Tammy was the chief architect in creating the processes and systems necessary to accommodate the company’s rapid growth. In 2013, Tammy was promoted to Vice President of Operations where she has continued her work in training, expanding the company’s use of technology, and developing better ways for the company to operate efficiently.

At home, Tammy likes to read, hike, garden and work out. She also enjoys spending time with her beautiful daughter Mandy.

tdaugherty@realfloors.com

Edmund Reaves

Director of Training

Edmund came to Real Floors with a wealth of flooring experience at both Sherwin-Williams and Floor and Decor. In his role as Training Director, Edmund has been instrumental in developing training programs for new employees and standardizing processes in multiple departments.

ereaves@realfloors.com

Business Development Team

Valerie Durkin

Senior Vice President of Business Development

Valerie joined Real Floors in 2004 as an Account Executive and has held positions of increasing responsibility, including Director of Corporate Relations and most recently Vice President of Business Development. In her role, Valerie partners with corporate clients across the country to provide solutions driven outcomes for their portfolios. She is a natural relationship builder and is responsible for developing creative, multi-market agreements. In her role on the Membership Advisory for the Atlanta Apartment Association, she has served as an effective leader of the group for over a decade. In 2011, she was honored with AAA’s Vendor of the Year Award and has been named Ambassador of the Year twice (2005 and 2010).

Valerie is a graduate of Boston University where she earned a B.S. in Journalism.
In her free time, she enjoys spending time with her two children. She is an avid Cross-fitter, loves sports (Go Falcons! Go Braves! Go Dawgs!) and enjoys traveling with her family.

vdurkin@realfloors.com

Philip Klinkenberg

Vice President of Business Development

Philip started with Real Floors in December of 2008, but his career in the multifamily industry began back in 1991 at For Rent Magazine. His strong client base has been built over the years and most of his industry partners count Philip among their friends. As a native Atlantan and graduate of the University of Georgia, Philip enjoys college football, spending time with his family, friends, his two dogs (Lola & Piper), biking, hiking, traveling and spending weekends away in the North Georgia mountains. Philip is a certified Spin Instructor and also holds his GA Real Estate license.

pklinkenberg@realfloors.com

Brandi Robelotto

Vice President of Business Development

Brandi Robelotto joined the Real Floors family in 2014 as an AE in Charlotte, NC. In 2017 she became a part of the Corporate Sales Team as Director of Corporate Relations – Carolinas. She brings with her 25 years of Property Management service and experience. Throughout her tenure she has been involved with many Apartment Associations in the Carolinas and was proud to serve three terms on the Greater Charlotte Apartment Association Board of Directors as well as the Products and Service Council President. Brandi is married to Michael, has two daughters, Stephanie and Megan and two fur babies, Jeter and Sofie.

brobelotto@realfloors.com

Terri Bell

Vice President of Business Development

About Teri: Interested in fitness & the outdoors including running, hiking, skiing, biking

Born in Amarillo, Texas, I left the panhandle behind and ventured to the big DFW Metroplex years ago where I got my start in multifamily as a leasing consultant for Pinnacle (now Cushman & Wakefield). After 7 years on site, I moved to the supplier side of the business and never looked back. Believe it or not, I have been providing flooring solutions for my clients for nearly 17 years. The past 10 years coincide with my move north to the mountains and to Arbor. In 2021, I will celebrate 10 years as a Denver resident and as a member of a great team here at Arbor. Blessed with 2 amazing kids and 3 crazy dogs, I am an outdoors junky who is busy living every day to the fullest.

teri.bell@arbor.us 720-326-7977

Erica Tucker

Regional Vice President of Business Development - Southwest

I am a third generation native to Phoenix growing up in the Southeast Valley. My dreams of becoming an Oceanographer were short lived growing up in a desert that lacks most (if not all) natural resources required to nurture this vocation. Diverting my attention, I spent the next 12 years working for a family owned business where I wore many hats spending equal time in order entry, accounts payable, receivables, inside sales and finally in outside sales. Once I made it to the outside, you can say I never went back. There I truly learned how much I enjoy building relationships with customers and finding positive solutions to potential problems. In 2001, I made the difficult but important decision to venture outside of my maternal family business and joined TFC (later Southwestern Floors). Since then, I’ve had the good fortune to work with great customers and peers who are joining me at Carpeturn.com. I have two beautiful daughters that I could not be more proud of – they are my greatest accomplishment by a landslide.

Interested in: perfect installs, satisfied customers, girls volleyball (especially Liberos), musicals, Tayler, Camryn & anything tech.

erica.tucker@arbor.us 480-636-9264

Sales Development Team

Deandra Bryant

Vice President of Sales Development

Deandra joined Real Floors in 2005 as our top Account Executive for 15 years before moving into the role of Director of Sales and most recently Vice President of Sales Development. In her role, Deandra helps develop our account executives and also partners with corporate clients across the country to provide solutions driven outcomes for their portfolios. She brings with her 25 years of multifamily experience. Throughout her tenure she has been involved with Atlanta Apartment Association and serving on several committees.

In her free time, she enjoys traveling with her husband, Josh. She loves animals but her favorite one is Ronald, her cat.

dbryant@realfloors.com 404-441-9250

Brandi Faller

Director of Sales Development (East)

With Real since 2019

bfaller@realfloors.com 678-622-3460